What type of institution would we like to be and why?

As a group, we have decided that we would like to be an independent institution as we would like to target a mainly British audience. This is because we are an independent company, therefore we would not have the money to distribute it out globally.

Independent institutions target their audiences by using British actors and filming in Britain, for example. It would also be beneficial to be an independent institution as the British audience would understand the links to the British culture. This would then cut down any likelihood that foreign audiences would be confused due to the refrences to the British culture.

Being an independent institution also means that we can focus our re-make more on the desiered genre, rather than catering for a larger audience. This means that more people in our desired audience would appreciate the film more rather than a film which wasn't specifically made for the desired genre.

Colm Gerlach.