Audience consideration when making our film opening.

When making our film opening, considering what the audience want is imperative. This is because, if we do not meet the audience needs/expectations, they would not want to watch our opening.

Our film opening will be the beginning of an independent drama. This means that we need to meet certain expectations of the audience, for example, there shouldn't be too many complex scenes (one's that you would expect to find in a mainstream film), there shouldn't be any well known actors as they would cost too much. It should also be kept basic, this is a requirement for an independent film as an independent film company, money is tight and there isn't the funding to create something which is a jam-packed, thrilling film opening. These are just some of the basic expectations of any independent film opening, not just a drama. Furthermore, the overall feel of the film opening shouldn't feel like that of a mainstream film, which is an obvious statement, but an easy mistake to make. 

Our film opening has been aimed at people 25 years or above. This is because there is a 12 year old girl who has been misdiagnosed with an illness, she also has a bad relationship with her parents. Therefore, we thought as a group that our target audience should be aimed at people who are planning to have families etc. It could also appeal to teenagers who have bad relationships with their parents alike. Having a wider target audience increases the chance of more people liking our film opening, rather than a small, specific target audience. But it could be argued that having a film opening that appeals to more people, rather than a niche audience, is too mainstream for an independent film.

If audience consideration wasn't the pinnacle of our project, it could cause problems further down the line when it comes to releasing our film opening. This is because as previously stated, without our audience feeling like their needs/desires have been met with our film opening, it could be detrimental to the film opening as a whole. This is why so much time, effort and thought has gone in to considering our audience. 

Audience consideration in our group is still an ongoing thought. As we continue to think about our audience, it enables us to change things slightly here and there to improve the audience feedback once they have watched our film opening. 

Colm Gerlach.