Institutional Logo Research

 Institutional logo's are always shown at the start of films and have been around for a very long time. They are important as it puts their company name to the film and if the logo is memorable than it will be easily remembered along with the film. At first institutional logos were very simple and did not have any form of animation or sound. As technology and films have evolved so have the logos. By 1976 all major production companies had introduced sound and animation to their logos, except for Universal Studios. in 1990 Universal finally animated their logo. By 2007 all institution logos were being created through a computer.

For an Independent Institute, the logo of the company will not be as lavish and elaborate as a mainstream company because funding of that kind of work would not be an option. Therefore, instead of making something that's animated, Independent logo's are often still and relatively simple. By not using animation costs are lower. They get to the point and inform the audience of the name and relate to the organisation and usually have one main base colour that relates again to the company. Three examples of Independent Logo's are below.

Mainstream companies however, can afford to create much more complex logos that are animated and attract attention before the film starts. Like an Independent logo, the image relates to the name, but in this case the image moves. Colours are also not an issue as well as complex shadowing and shading. As you can see below, these logo's are much more extravagant than the Independent logos, which shows the wealth of the company.  

From doing this research  we have found out that as we are an Independent institution we will need to keep our logo fairly simple, with little or no animation and no sound. It also shows that it would be best if we stuck to just two different contrasting colours. 

By Abby P and Hayley