Having a target audience is important in itself, but actually attracting that target audience is another thing. It's all good saying that our target audience is women 25 years and above who are planning a family/have a family, as they'd be able to sympathise with our story line, but no film was made successful by just their target audience, and doing nothing to get them to come and see the film. We, as a production company, need to entice our audience to actually come and see the film.
Doing independent research into other film companies, of the same institution and make generally the same types of films as us is most important. This is because we need to know what makes the audiences want to come and see the film, what they like, what they don't like etc. This isn't just to do with marketing and advertisement, but what they actually like their film's to include, what sort of setting, story line, what sort of characters, who plays the characters etc.
For example, I done some independent research on the film 'Third Star' as it follows a similar theme to our film. The main character has an illness, and towards the end of the film he will die. This relates to our film as our main character is misdiagnosed with an illness which will result in her passing, i.e similar to Third Star.
Colm Gerlach.
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