Marketing and Exhibition

After considering which type of institute would distribute our film, I decided to consider how we would market and then exhibit our film. 

In order to get our film out to as many people as possible, posters and trailers would be the best option for our film as there would be limited merchandise we could sell. Drama films do not often sell things such as t-shirt and toys to the audience and instead relies heavily on where the posters are placed and when the trailer is shown. I designed a poster for our film, keeping a slight mystery about the film. It consists of the two main actors standing by the sea with the title above their heads. This keeps any spoilers away and does not hint at any events within the film but the simplicity will spark an audiences interest and  provoke them to ask questions about the film and then to go and watch it. 

Exhibition would be the sale of DVD's. As our company is an independent company the use of blue-ray would be too expensive. I also designed a DVD cover that hints more at what the film is about, with the surviving character Amy looking sad and upset with her best friend Katie looking away into the distance. The same picture from the poster is also used on the front of the DVD to make sure people know it is the same film. The use of white and light colours highlights the dark clothing of our actors which will connote to the audience something bad happens which is the only hint as to what might occur in the film.

Posted by Hayley